Our mission is to put women in control of

their healthcare decisions

The Lowdown team

Our Founder Alice’s story

Image of Alice - Founder of the Lowdown


It took me over a decade to realise the impact that taking hormonal contraceptives had on my emotional and mental state.

I started taking the Pill when I was 16. I always thought I was a very hormonal teenager, but it wasn’t until I stopped taking it a few years later, my personality completely changed. I was calmer and stopped crying all the time at stupid things like my parents wedding anniversary.
I must have tried over seven different types of pill, but I could never seem to find one that worked for me. Every time I got into a new relationship, I’d go back to my doctor and try out a different pill. Every time I struggled to get used to it and had incredible mood swings.
In my search for the right contraception I came across a number of problems that have become the foundation of The Lowdown:

Lack of data and information

Almost 80% of people like me get side effects from their contraception, but the lack of clinical evidence and high quality information in this space, makes it really difficult to navigate. Our community generated review data is completely unique and gives everyone an insight into the pros, cons, benefits and side effects that you can expect from contraception.

Getting expert medical advice is hard

I have no idea how a GP or practice nurse can fit a proper contraception consultation into a 10 minute appointment. There are so many questions and options to run through, that it’s no surprise that 33% of Lowdown users don’t feel they have enough time in appointments to discuss everything they want to. We need time, expertise and to most importantly, to be listened too.

Contraception is really hard to access

One third of women in the UK don’t have easy or convenient access to contraception, and this just gets worse for women worldwide. From being offered the full range of brands of pill, to trying to get an appointment to get your coil fitted or removed… The Lowdown exists to make the whole thing simple. Because we deserve better.
Whilst I know my story is extreme, throughout my twenties I lost count of the number of times I sat around with my group of friends and they’ve talked about how contraception impacted their lives. From their weight and periods, to their sex drive – the good and the bad. It has an impact on the way that women (and men) feel.
So, I decided to create The Lowdown. We are a one-stop shop for women to choose, access and use the right contraception and reproductive healthcare for them. Powered by user-generated content, world-class medical advice and prescriptions, we are on a mission to put women in control of their healthcare decisions. 
I am determined to provide better information and real world advice for those that need it, so women don’t have to go through what I went through.

The team

Alice Pelton | Author | The Lowdown

Alice Pelton


Alice set up The Lowdown in 2019 with a mission to help transform the minefield that is contraception. She’s spent the last five years talking to thousands of women about this problem – and is pretty obsessed. As our CEO, Alice does everything from fundraising and product strategy to finances 😂

Marija Ziterbart

Marija Ziterbart


Marija is technical superwoman who takes our badly formed ideas and builds them into beautiful software that helps thousands of women with their contraception every day. Before joining The Lowdown Marija set up software development agency Tilde Loop 

Dr Melanie Davis Hall

Dr Mel Davis-Hall

Medical Director

Dr Mel BMBS (Hons) BMedSci (Hons) DFSRH MRCGP is a GP and a clinical editor for the British Medical Journal. As well as offering consultations to our community, Mel is world class at medical writing and editing, and reviews all of The Lowdown’s content to ensure it’s in line with the latest guidance. 

Image of Dr Fran

Dr Frances Yarlett

Medical Director

Dr Fran MBBCh (Hons) BSc (Hons) MRCP (2016) MRCGP DFSRH is one of our medical advisors and in-house contraception experts. She was the first doctor to join our team in 2020. When she’s not offering exceptional consultations to the Lowdown community – Fran works as a GP in Sheffield. 

Dani Conlon | Author | The Lowdown

Dani Conlon

Community lead

Dani handles all things community and customer support here at The Lowdown. With a background in travel, dating and food writing, she is keen to empower and support our community by being your lowdown big sister. You may recognise Dani from our Wired photoshoot 👀

Image of Georgia

Georgia Gallant

Social & Content lead

Georgia is the brains behind the best women’s health memes on the internet. She manages all of our social channels @get.the.lowdown and edits our medically reviewed blog. You’ll mainly find Georgia filming herself getting a colposcopy for the gram.

Image of Eppie

Eppie Shepherd

Press & PR guru

Eppie is a content queen: she knows a thing or two about SEO, and helps us stay on the first page of Google for 1000+ search terms. Eppie is insanely good at pitching to journalists and getting us superb press coverage. If you have a story or need a quote from us or our doctors – do say hello eppie@thelowdown.com 

Matilda Lucy

Interim Head of Growth

Matilda is our paid marketing superstar who has spent 2022 pushing the limits of what women’s health search terms Google and Facebook will let us advertise. Alice and Matilda met in a co-working space in Brixton in 2020, and the rest is Google Ad word history….

Manojlo Ilic

Software Engineer

Manojolo is our new backend developer who is working with Paola in the sunny city of Split, Croatia. He holds a special place in our hearts as the only man in The Lowdown team. He really likes clean code, and dealing with our endless reporting and database requests. 



Paola Pasalic

Software engineer

Paola is our frontend developer and the newest member of The Lowdown team. She works in React and Nextjs (AKA coding stuff), and is keen on learning new languages and technologies.  Paola loves working out, long walks and can’t imagine the day without black hot coffee.

Dr Zaakira | Author | The Lowdown

Dr Zaakira Mahomed

Clinical lead

Dr Zaakira MBCHB, MRCGP, DFSRH is a GP and busy mum of two beautiful girls based in Lancashire. She’s passionate about contraception and women’s health and is here to help navigate your contraceptive journey with a smile!

Dr Becky Mawson

Dr Becky Mawson

Clinical lead

Dr Becky MBChB, Bsc, DFSRH, DRCOG, MRCGP is a GP and researcher in Sheffield with a passion for making sexual and reproductive health services easier to access for all. She is also a coil and implant fitting and removal pro.